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Many businesses are starting to realise the massive benefits that can be gained from writing articles and blogs for SEO (Search Engine Optimization). Some businesses write their own articles and blogs inhouse which is fine if you have the time, but nowadays many companies are paying professional writers to write articles and blogs for them. Why?

It saves money on PPC advertising

It saves precious time

It is a highly effective marketing strategy

It improves traffic to your website

It improves search engine ranking

It increases sales

Here are some other very good reasons that all fall broadly into the category of Search Engine Marketing or SEM as it’s known.

The bottom line is that you want your business, whether it’s online or offline, to attract paying customers. If you have a website that promotes and/or sells your products and services you want that website to be found. It’s simply not good enough to have your website placed on page 73 of Google’s search results.

In this scenario you may decide that the only way to get customers to your site is through paying for expensive Pay Per Click advertising, but there are some other legitimate ways to help your customers find your website which I’m going to tell you about.

What if you could get your website onto Page 1 of Google Search Result Page? What if you could even get to number 1 on that first page? 70% of people will click on the first result that Google shows them on Page 1, Number 1! Getting your website at this position is the Holy Grail of Search Engine Optimization and Search Engine Marketing. A professional writer with online experience and a good understanding of SEO & SEM can help you do that.

Getting on Google’s First Page will:

Increase your website traffic dramatically

Increase your number of paying customers

Increase your revenue from advertising programs

Improve the visibility of your company in your market

The way that a professional writer can help achieve this is by creating blog posts and articles related to the content of your website, that point directly to your site through links. Google loves links – especially one way anchored links from high authority websites. Each high quality link is regarded by Google (as well as other search engines) as a vote for your site. They say, “Hey, this site has something really good on offer, let’s boost it’s search engine results position, more people should be reading this!”

The main article websites I write at have Google Page Ranks of 6, 7 & 8. This means that Google sees them as having high authority because the content is good, in fact the content is better than good – it’s excellent! When you get links pointing to your site from these websites it really boosts your website’s authority too, that’s why your search engine results position improves.

I mentioned one way anchored links earlier and these are so vitally important to search engine optimization. What it means is making sure that the link pointing to your website is not just your web address, but is a link that includes the keywords or keyphrases that you are trying to rank well for. So for instance if you have a website that sells self help products, one of your main keyphrases could be “meditation cd’s”. An anchored link to your website would contain that very phrase. So not only do you get a link to your website which is very nice on its own, you also get to tell the search engines that “meditation cd’s” is what’s good about your site. It’s a double whammy.

Now imagine having 20 or more high quality articles from highly authoritative websites all pointing to your website including the one way anchored link of “mediation cd’s”, plus 50 highly relevant blog posts also pointing to your website. Your website will shoot up in the search results as well as gain extra traffic from the readers of the articles. But that’s not all! Further imagine that all the articles and blog posts created for you are linked via other areas of the web through social media sites, social bookmarking, content sharing websites, RSS feeds, blog directories and natural linking processes. They direct even more traffic to your website and even more link kudos. Everything is pointing at your business! Not only will this approach improve your search engine results positions for your keyphrases and drive traffic to your website, it will also increase your Google PageRank.

It may initially take a bit longer to get the traffic to your site compared to Pay Per Click advertising, but once the articles and blog posts are out there, they generally stay there. Good quality articles will be generating traffic and sales for a lifetime. In fact, the longer the articles and blog posts are on the web the more kudos they receive from Google, so it really is a win win situation. Another big advantage is that after the initial cost of creating your articles and posts you will save money, because you will not need to continue paying for PPC advertising which eats into your profits month after month. A weekly update to your blogs is all that is required.

If you’re thinking about hiring a professional article writer, have a look at my other pages and contact me for a free, no obligation quote.

Articles for SEO

Key Performance Measurements

My company is your #1 source for professional article writing, blog writing, web content writing, copy editing, and proofreading services. I include performance guarantees into each of our contracts, measuring achievement in 4 key areas:

Increased traffic to your website

Increased Search Engine Results Positions

Increased Sales

Reduced need for PPC advertising